Grey Cup Festival is a weeklong fan festival in Calgary that celebrates the Canadian Football League's championship week with entertainment, concerts, interactive football experiences and community programming. Organized by the CFL in partnership with the host city, the festival activates downtown venues, parks and stadium-adjacent sites with family activities, alumni appearances and live shows. It serves as the main lead-up to the Grey Cup game and is one of Canada’s largest annual sports-and-music festival events, drawing fans from across the country.