Each evening at sunset since Sheraton Maui opened in 1963, visitors from around the world have come together on Ka'anapali beach to behold our Cliff Dive Ritual.

According to legend, Hawaiian Chief Kahekili proved his spiritual strength by leaping off Pu'u Keka'a (known as Black Rock). Today, we uphold this time-honored tradition, depicting his famous dive as an iconic Sheraton Maui Resort & Spa experience.