Viscom Italia is Italy’s leading trade fair for visual communication, showcasing solutions across signage, large-format and digital printing, screen printing, display and point-of-sale applications. The event takes place at the Allianz MiCo – Milano Convention Centre in Milan and brings together manufacturers, designers, printers and service providers from advertising, retail and industrial-print sectors. It is notable for live demonstrations, technology previews and specialist seminars that highlight current trends and practical applications in visual communications.