A reimagined rodeo produced by PBR in partnership with Kid Rock. Six teams, each led by a legendary rodeo head coach, will compete in bracket-style competition inside AT&T Stadium May 17 for a $1 million purse.
Within the new $1-million team-formatted rodeo, Kid Rock will perform live in concert. The all-star rodeo team competition and upbeat production will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022.