The International Green Week in Berlin is considered the world's biggest consumer fair for the food, agricultural, and horticultural industries. Food producers from all over the world have utilized the IGW to introduce new products, to test market food and establish brand identities. In addition to food and beverage stands, the IGW also features commercial and non-commercial agricultural, forestry, and landscaping exhibits. The flower hall of the Green Week is an annual highlight and an absolute must-see for every visitor.